When it comes to innovative moments in our beloved sneaker-verse’s voluptuously branched history - enveloping all that stands in their way - it’s best for the lab-rats to kick things off with a year of birth.
1998.
Peter Fogg takes his seat at Nike’s mountainous peak of TERRA-based products (pun intended!), introducing dedicated consumers to the technical possibilities harboured behind Oregon’s sporting facade. Both the Albis and its boot-esque Sertig comrade inherited Swiss mountain areas as a duo of suitably brandished titles - in mentioning this, we’ll leave the brand’s naming habits for another day. Wait for that one! Notably, both aforementioned models were the first lines to feature supplementary proportions of LUG traction.
Our LATIN speakers will almost certainly know that TERRA translates into earth or land; though, as our moles delve deeper we find Roman mythology pushed the boat out EVEN further with reference to Terra Mater, any guesses?
Mother Earth.
@peterfogg incorporated his love for adventure into footwear as 1991 broke even, enhancing product already available to the masses by means of smoothing rural platforms through naturally-filtered goggles. His career path from Boeing aircraft interiors to sneaker architecture couldn’t have contrasted any more dramatically if he’d tried; however research aptly posted the Terra Sertig, Terra Minot as well as both Air and Terra Humara, to name but a few, from his Oregon office into Nike’s multitude of production lines.