Whilst we may look like a team of sneaker-lovers doused in more than your average splashing of nerdery, truth be told the majority of us have been deeply immersed within this year’s sport-orientated June overhaul; UEFA’s Euro competition kicked off, Copa America followed suit and Wimbledon took to centre court. However, silverware aside the sixth month of what feels like an incredibly short year was packed with products clad in that undeniable, underlining medal of valour.
Here it is - MORPRIME Industries™ Picks of the Month, SWIPE, READ, SWIPE!
First up is a self-produced, self-coined ‘Gunfingers Tee’ designed and launched by one of MORPRIME Industries™ design team - @jpegarchie. Description-wise, need we go beyond the tee’s rear graphic?
“When a massive tune is dropped in a rave, you make a gun with your fingers and shoot for the sky”.
Without dabbling in further collaborations radiating close to MORPRIME factory doors, let us break bread between a few bits you may have missed AWAY from @sneakersnstuff 237, @bodega’s 990v3 or even a certain @salehebembury ‘Water be the Guide’ 2002r. Ah, we tried.
Switzerland’s @on_running crew launched their Cloudboom Echo model, a MARATHON shoe that ended up landing on our radar due to amalgamated compounds of carbon Speedboard integration and an upper finished in a 100% recycled polyester mesh. We’re all for competitive recycling, especially occasions whereby it’s THIS aerodynamic!
When we mention streaks of nerdery running thick through our veins, we mean streaks of figurines depicting Conan the Barbarian’s unmistakable aesthetic so accurately. Figure-aficionados, @super7 went above and beyond what meagre humans knew to be possible in accommodating Conan’s adventure from ‘70’s printed publication to ‘21’s technology-ridden planet earth, available alongside an alternating head attachment and weaponry galore.
Oh, and as for @NewBalanceLifestyle orientated history-to-present boosters to quench one’s craving for knowledge? Keep your eyes peeled, we’ve not even scratched the surface…