If you’re one of the millions requiring an extra nudge before getting out of bed come morning shine, a dark cup of coffee and an equally aromatic pair of Jordan Brand’s third silhouette should do the trick.
On this occasion, MORPRIME Industries™ usher a colourway that was once a shelf sleeper into the spotlight, after it reappeared in 2018 following 17 years of Swoosh-archive preservation. The ‘Mocha’ 3’s revival further signified an immersive lifestyle adventure on which Jordan Brand was headed, stepping away from their iconic on-court ensemble of red, black and white.
Mocha sales did not match the anticipated admiration of the sneaker three years ago, but with an ongoing resurgence of vintage workwear and neutral coloured clothing or footwear, they’ve attracted an upsurge in popularity. For us at MORPRIME Industries™ however, they will always inhabit a special spot amongst sale rack steals of slightly off-centre Air Jordan colourways.
