Industry changes, with change comes progress and ultimately life - or the process of customisation, in this case - should become easier.
Today, everything is at the fingertips of Android, Apple and your standard laptop user; processing power is growing infinitely, knowing no boundaries. In a sense, physical dictation and face-to-face contact is now obsolete without reason to withdraw.
Our millennium’s early noughties welcomed a budding take on Nike’s customisable options, STUDIO ID - if we’d skipped this stage of consumerism then current trends would be awfully different.
Tonight, MORPRIME Industries™ takes a deep, DEEP dive into @jamesschofiield’s carefully monitored archival laboratory, examining a ‘1 of 1’ studio version of Sergio Lozano’s Air Max 95.
Join us in a swipe-venture, SAMPLING a scarcely exposed side of life.
