It’s an odd one, those moments of realisation in which clarity ensues. Not so long ago, we sat our labrats down with an end goal exploring topics untapped across MORPRIME IndustriesTM vastly reported catalogue.
So - we haven’t peeled back Tinker Hatfield’s Air Max 90 cheese-wedge... until now. We’ll tap into Nike’s transparent Air Bag at another time, today is for this model alone.
As a summarised account of the events leading up to 1990’s silhouette launch, we’ve organised what we’d consider to be a well-formed run through - a step-by-step for your pleasure on the move.
Ultimately, Tinker wanted his Air Max 1 predecessor to hit shelves on the front foot without fumbling; this resulted in a streamline, heavily accentuated wedge-like upper sat comfortably atop over-pumped Air Bags, an element soon deflated going forward.
At the time, there was commotion around THIS being his final shoe in a long line of industry-developing episodes, earning itself a $110 pricetag - matching that of the Air Huarache that would come a year later.
That’s it, without indulging in visible-air delights the story behind Tinker’s 90 was to be as fast-looking whilst stationary as possible without alleviating a need for lightweight synthetic leather-cum-suede panelling throughout.
25 years after preliminary ‘Hyvent Orange’ tones revolutionised retailers globally, we have the Nike Air Max 90 ‘Sertig’. Take a swipe-venture with our team to learn more!
