Have you hugged your mate today? We've taken the 1992 Nike Air Huarache strapline, given it a thought-provoking MORPRIME Industries™ spin, and placed it upon a selection of patches, posters, and curios for your shopping pleasure...and it's all for a great cause.
Why? Because MORPRIME Industries™ is committed to supporting mental health charities, and we're encouraging you to be there for your mates – sometimes all it takes is a warm embrace to make a difference. We also want to raise as much as possible for If U Care Share. They're a non-profit organisation that's dedicated to saving lives, supporting communities, and preventing suicide. The support they provide to the vulnerable and the bereaved is invaluable, and we're giving 100% of the profits raised from our latest collection to help them continue to do what they do.
Those of you who have followed MORPRIME Industries™ for some time might remember a similar campaign we ran back in 2018. Our 'HAVE YOU HUGGED YOUR MATE TODAY?' patches raised over £1000 for the If U Care Share Foundation five years ago; we aim to smash that sum out of the stratosphere this year.
For 2023, we've stuck to our winning formula – albeit with quality-improving tweaks and a few collectable additions. Those of you who didn't get your claws on a patch five years ago will be pleased to know that our 'HYHYMT?' patch is returning in its OG 'Scream Green' design alongside a famed Air Huarache 'Purple Punch' iteration – which are both cut from a higher quality cloth than our 2018 patch.
Our third patch continues the Air Huarache theme: taking the foot-hugger's iconic tongue emblem and sprinkling in a dash of MORPRIME flavour. It'd be a shame not to make the most of a design as genius as this, so we've also slapped it on a rubber keyring and enamel pin badge to satisfy your MORPRIME collectable appetite.
We've also spun up an A4 HYHYMT? 'Purple Punch' print, rounding off our charitable collection with a banger of a wall-hanger.
Head over to the MORPRIME STORE to get your hands on our collectable knickknacks and show your support for If U Care Share.
Or, transport yourself back to our REPORTS hub for even more servings of knowledge.