Back in 2010, Boston’s New Balance powerteam launched a silhouette coined the ‘ROLLS ROYCE of running shoes’, originally sporting exposed N-Ergy technology beneath its forefoot and durable mesh membrane-cross-plush suede, nubuck or even leather cladding what was already a visually distinct upper sculpted by Andrew Nyssen.
A whole decade later, we were graced with its slightly altered, equally prominent presence once more; this time, forefoot N-Ergy impact dispersal was dropped into the hands of ABZORB foam whilst remaining exposed at its rear - continuing to sit below an amalgamation of luxuriously well-sculpted materials. In fact, you may recognise this newfound sole unit from the performance-angled 860v2; that’s right, its price-point dropped in tandem with NB’s tendencies to sole-swap between installments.
Footwear lovers have long-term NB Japan employee and product line manager Tetsuya Shono to thank for 2020’s 2002r(emap), a gentleman who knew the ins and continentally-popular-outs of a newly-affordable instant hit.
What was once a pair inspired by CEO wearability, is now a model taken beneath the industry-defying wings of @INVINCIBLE_INC, @thisneverthat and iconically @beaspunge brand owner @salehebembury.
