Founded back in ‘99, Loopwheeler is a borderline turn-of-the-Millenium sweatshirt brand that incorporates durability and an underlying yet characterised use of loopwheel machine factories into their product. By 1997, only two of the above remained in functional and amicable use - inspiring founding figure Satoshi Suzuki’s desire to preserve an industrial legacy. From this point, @loopwheelerss’ ethos resonated around keeping Japanese techniques alive and breathing at a rate of seven to eight sweatshirts per day, birthing one intricate metre - per machine - every hour.
This isn’t the first time Swoosh dragged Loopwheeler’s love for premium fabrics acrossed Mother Earth’s Pacific ocean - we’ve actually seen iterations of Internationalist, Roshe Two, Lunar Force 1 and laceless Sock Dart to name but a few work their way into rotation; all taking on distinctly less vibrant approaches to modern sneaker culture than the article of footwear sitting at the head of this evening’s table.
For a better look at Loopwheeler’s well-appreciated 2019 Air Max 95 in collaboration with Nike, swipe back and forth in any manner you deem appropriate!